Blog
This 60-year-old diagram explains why AI cannot replace translators overnight
A diagram by Georges Mounin (1963), using the example of the Eskimos and the Aztecs and their perception of snow, sheds light on the current limitations of AI in translation.
Why Alpis is Not Translate-Cheaper.com
Why choose a professional translation agency rather than simply the cheapest? When every word matters, translation becomes an investment.
The worst translator in the world often speaks perfect English
Why a good translator never translates word for word: speaking English is not enough, and a poor translation can ruin an entire brand strategy.
Your multilingual website may already be invisible… and AI is partly to blame
An EN button or automatic translation is no longer enough in 2026: SEO, hreflang and localisation are essential to remain visible to search engines and AI assistants.
Managing with AI: Beware the Clash of Workplace Cultures
Managing with AI trained on American culture in a French or Japanese team: why cultural adaptation is essential in business.
Words the Whole World Uses… Because They’re Impossible to Translate
Terroir, hygge, ubuntu: these untranslatable words borrowed worldwide. Why they resist translation and reveal a unique worldview.
Why Blue Fascinates the World: Language, Art, IBM… and the Crown of Thorns
Why blue fascinates the world: from the Russian language to Yves Klein and IBM, how a colour becomes language, power and symbol across cultures.
The English version of your new packaging could be costing you money (and you might not even realise it)
Translating your packaging into neutral English can actually lose you money: not all languages create the same value. Why localise instead of smoothing things over.
Secure Neural Translation: Why ALPIS Does Not Use AI
Neural translation and data security: why Alpis does not use mainstream AI tools to protect your contracts and sensitive documents.
AI and Translation: The End of the Affair?
AI and translation: why clients disappointed by machine translation have been returning to specialised human translators since 2024. Our analysis.
“NATO’s greatest risk? Your translations are going through ChatGPT.”
Entrusting a sensitive translation to ChatGPT means risking a data leak. Why accredited human translation remains strategic for defence.
The Untranslatable ‘Fridays’: When Translation Reveals a Whole Culture
Good Friday, Black Friday: two Fridays that remain untranslated. How these names reveal an entire worldview and what they say about each culture.
Translation mistakes that cost millions (and still haunt marketing) 👻💸
These translation errors have cost brands millions: from KFC to the worst marketing blunders, an autopsy of the mistakes that haunt businesses.
Apostille Express – The Silent Administrative Revolution Transforming Your Life (and That of Your Documents to Be Translated)
The apostille certifies a French public document for use abroad. Discover the 2025 reform that simplifies this process and its connection with translation.
International Translation Day
International Translation Day, celebrated on 30 September, has honoured translators since 2017. Origins, connection with Saint Jerome, and the significance of this date.
‘Con Air’: When a Film Title Is Untranslatable
Why some film titles are untranslatable: from Con Air to Jaws, a look at the surprising choices made by distributors in France.
Introduction to Artificial Intelligence (AI) in Translation
Introduction to artificial intelligence in translation: the first episode in a series on AI, its challenges, and the role of humans at Alpis.
It’s back-to-school season at Alpis Translation Agency!
Back-to-school at Alpis means new team members and skills, with an expanded team always ready to listen to your translation and interpretation project needs.
How to Choose Your Translation Agency
How do you choose your translation agency? Our advice on the key criteria: native translators, specialisation, availability and quality of service.
The Avignon Festival celebrates English and linguistic diversity
The 2023 Avignon Festival shines a spotlight on English and British creativity. A look back at this edition and the role of the English language in theatre.
Specialised Technical Translation: Making Complexity Accessible
Specialised technical translation is an essential skill in today's translation industry, covering all the specificities of different business sectors.
Your translation agency crosses borders and opens its first Italian office in Milan
Alpis opens its first Italian office in Milan in August 2022, supporting businesses in Lombardy: luxury, marketing, commerce and finance.
Two translation agencies open in Lyon and Clermont-Ferrand: a return to our roots!
Alpis opens its translation agencies in Lyon and Clermont-Ferrand at the end of 2021, supporting the industry, energy and tourism sectors of Auvergne-Rhône-Alpes.
Translation in the Luxury Sector, or Refined Communication
Within the world of translation, there is a particular segment that stands out for its level of excellence and attention to detail: translation in the luxury sector.
Third translation agency in Île-de-France, in Neuilly-sur-Seine
Alpis opened its third Île-de-France agency in Neuilly-sur-Seine in November 2020, near La Défense, specialising in financial and legal translation.
Find Alpis Translation and Interpretation in Strasbourg
Alpis Translation and Interpretation, the agency that boldly rises to linguistic challenges, opened its office in October 2020 just a stone’s throw from Strasbourg Cathedral.
Alpis sets up in Metz in the Grand Est region
Alpis opened its translation agency in Metz in October 2020 and supports businesses in the Grand Est region in German, Dutch and Luxembourgish.
Sworn translation: the art of making words official
A sworn translation is an official translation with legal value, carried out by a court-appointed expert translator. Role, uses and recognition.
Alpis expands into Nouvelle-Aquitaine, in Bordeaux
Alpis has opened its translation agency in Bordeaux since October 2020, supporting businesses in Nouvelle-Aquitaine in over 100 languages.
Alpis opens in Nantes, Pays de la Loire
Alpis has opened its translation agency in Nantes since September 2020, supporting SMEs and industries in the Pays de la Loire in all languages.
A translation agency in the heart of Toulouse, the Pink City
Since 1 September 2020, Alpis Translation and Interpretation has opened the doors of its translation agency in Toulouse, bringing its linguistic expertise to the very heart of the Pink City.
The Nord Department Welcomes Alpis to Lille
Alpis has opened its translation agency in Lille since September 2020, supporting businesses in the Hauts-de-France region: legal, technical, legalisation.
Legal Translation: Roles, Specifications and Requirements
Legal translation demands dual expertise in both languages and law. Discover its unique features, the translator’s role, and the requirements for accuracy.
Alpis opens in Montpellier and expands in Occitanie
Alpis opened its translation agency in Montpellier in 2020 and supports businesses across Occitanie: specialised technical, legal and commercial translation.
Alpis opens its agency in Nice Côte d’Azur on the French Riviera
Alpis has opened its translation agency in Nice since December 2018, on the Promenade des Anglais, serving the tourism sector and businesses of the Riviera.
Alpis arrives on the Mediterranean coast in Marseille
Located in the vibrant heart of Marseille, our translation agency opened its doors in June 2017.
Paris 8th Welcomes the Second Office of Alpis Translation Agency
Alpis opens its second Paris office in the 8th arrondissement in October 2015, right in the heart of the Golden Triangle, serving major corporations and luxury marketing.
Alpis Translation and Interpretation: Your Multilingual Partner in the Heart of Paris
Alpis opened its translation agency in Paris in March 2014: multilingual translation and interpretation services in the heart of the 7th arrondissement, close to ministries and embassies.