Commercial translation is a vital sector within professional translation. It is essential not only to translate accurately, but also to find the most impactful wording for your presentations, advertisements, and communications aimed at your international clients. This is undoubtedly a key factor in your company’s growth. The choice of terminology, the quality of language used, and its adaptation to the target audience are all crucial for the success of your sales.
It requires specific linguistic and extralinguistic skills depending on the type of text to be translated. In other words, our teams of professional translators and proofreaders must have an in-depth command of the language as well as a clear understanding of the commercial objectives your company is pursuing in the documents to be translated. As a result, high-quality commercial translation is essential to ensure clear and effective communication with foreign clients. It reassures them of your company’s ability to meet their needs. In truth, it is a matter of your company’s brand image and reputation.
Thanks to their combined expertise in business and marketing, our business team is able to translate your commercial documents with precision. Your company image and brand value are thus preserved and enhanced internationally.
Our division includes translation project managers for every requested language, as well as graphic designers, web designers, and DTP specialists who can handle any type of document so it is ready to use and tailored to your final requirements. Our dedicated audio-video team also manages the subtitling and dubbing of your materials. Their expertise enables them to grasp the subtleties of your commercial message and adapt the content for different international markets. They ensure your translation is both fluent and persuasive.
Content Localisation
Commercial translation very often requires content localisation, adapting messages and cultural elements specific to each target market or country.
To achieve this, our business team strives to master the subtleties of the foreign market. Our translators and proofreaders therefore take into account differences in standards, values, and consumer expectations. By using the right terminology, your products or services are naturally found online and purchased by your clients.
Whether it’s for commercial contracts, brochures, websites, or presentations, we are committed to providing a high-quality service that will best meet your needs. In this way, we strengthen your credibility internationally.
Your Questions about Commercial and Marketing Translation
What is commercial translation?
Commercial translation is the translation by a professional translation agency of your marketing communication materials, with the aim of making your products understood and sold internationally.
Why is it important to use a professional translator for commercial translations?
Commercial translations clearly play a crucial role in a company’s communication and brand image. It is the only opportunity to make a good first impression on a foreign-language contact. A professional translation agency guarantees an accurate translation, tailored to the target market and compliant with linguistic and cultural norms and practices. Do not hesitate to contact us now for more information about commercial translation.
What is localisation and why is it important in commercial translations?
Localisation is the process of adapting translated content to meet the cultural, linguistic, and regional specifics of the target audience. This includes, among other things, adapting the user interface, date formats, and currencies for an optimal user experience. In Arabic or Asian languages, this may involve significant changes to your document’s structure.
How is document confidentiality ensured during commercial translation?
Our business division adheres to the ethical standards of our profession, which require professional secrecy for both translation and interpretation. We also comply with GDPR and regularly audit our tools for confidentiality and data protection. It is advisable to work with translation agencies that sign confidentiality agreements and to choose reputable translation services that guarantee the security of confidential information, as is the case with our business division at Alpis.
How can the quality of a commercial translation be assessed?
The proof of the pudding is in the eating. A commercial translation will first be appreciated by your clients and will help you conquer new markets. More technically, the quality of a commercial translation can be assessed by checking linguistic accuracy and consistency, as well as fidelity to the meaning and intent of the source text. This is why your commercial translations are always carried out by a specialised team. It is worth noting that proofreading by a second translator is an important step. This is followed by revision and a final check, which also help to ensure a quality translation.
What is a translation memory and how can it help with commercial translation projects?
A translation memory is a database that stores previously translated text segments. It is mainly used when you write or reorganise similar content. It can also be used to ensure consistent terminology across all your documents. Finally, it saves time and cost, as previously translated content is not charged again.